// Writing

Things I've
figured out.

Performance marketing, AI tools, and the gap between what sounds right and what actually works in practice.

Domain Radar automated workflow
Build Story Jun 2026 8 min

Domain Radar: how I built an automated expired domain finder

99% of expired domains are junk. The n8n workflow I built to find the 1% that aren't — checking 10,000 domains weekly through five filter stages.

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PitchEdge investor intelligence tool
Fundraising Jun 2026 6 min

One shot per fund: what founders miss about investor prep

Most founders research the fund. The ones who close research the partner — their real thesis, the portfolio conflict, and the question they always ask.

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Coming soon

Why most Google Ads accounts waste 40% of their budget on the wrong match types

Two years managing ad accounts taught me one thing: the match type decision is made in the first week and almost never revisited. Here's what the data shows.